Meet The Frintz® Team
Get to know our team and how they are building innovative brand expereince into consumer engagement
Bill Testa
Founder & Chief Executive Officer
Bill Testa is the founder and CEO of Frintz® and president of DirectMail 20/20, its parent company. Throughout his career, he has focused on bringing together printing, technology, and marketing to solve problems in new ways.
As CEO, Bill leads the company’s long-term vision, strategic partnerships, intellectual property development, and commercialization efforts. His work has centered on building a platform that creates value for consumers, advertisers, and distribution partners alike.
Bill has remained deeply committed to his community. He has served as president of the Greece Rotary Club, served on the board of directors for the YMCA of Greater Rochester, and coached youth soccer for more than 30 years. He was recognized as Monroe County’s Youth Advocate of the Year for his work with young people.
He holds a B.S. in Technology Education from SUNY Oswego.
Don Shiers
Chief Financial Officer
Don Shiers leads financial planning, analysis, and reporting for Frintz®, working closely with the CEO on strategy, capital planning, and growth.
Before joining Frintz®, Don was a Senior Vice President at Paramax Corporation, an investment banking firm specializing in strategic sell-side transactions, where he advised on valuations, M&A, and consulting engagements. Earlier, he served as Director of Corporate Business Development at Eastman Kodak Company, where he participated in domestic and international acquisition, divestiture, and joint venture transactions and held operational roles in strategic planning, production and inventory management, and information systems.
He holds a bachelor’s degree in Mathematics and Physics from Boston College.
Miriam Kendall
Chief Marketing Officer
Miriam Washington Kendall leads growth strategy, go-to-market planning, brand development, and customer acquisition for Frintz®.
A three-time startup CMO with more than 20 years of experience, Miriam has built brands and developed differentiated growth strategies across high-growth startups and established consumer brands. Her background spans DTC and B2B marketing, performance marketing, CRM, brand strategy, and commercialization.
Prior to Frintz®, Miriam served as CMO at Nanit, the leader in smart baby monitors; CMO at MakeSpace, where she helped grow the business from 4 to 31 markets in under two years; and CMO at luxury Italian retail brand, M.Gemi. She also led Global CRM and North America DTC Digital Marketing at Under Armour. Earlier in her career, she worked with leading consulting companies, such as Peppers & Rogers Group, Wunderman, and Ernst & Young, advising Fortune 500 clients including Microsoft, Ford, Nordstrom, and Citigroup.
Miriam is also a co-founder of Kairos Growth Advisors and a contributing author to the Amazon Top 10 business book Managing Customer Relationships: A Strategic Framework.
Patrick Fitzgerald
Chief Product Officer
Patrick Fitzgerald leads product strategy, user growth, and platform development for Frintz®, translating the company’s vision into a scalable product and audience experience.
Patrick brings deep experience building digital products and revenue-driven platforms across media, subscription, and consumer-facing businesses. He has held senior product and growth roles at SiriusXM, CNN, NFL Game Pass International, and The Action Network, with a consistent focus on growing audiences and revenue through product innovation and go-to-market execution.
He holds an MBA from Cornell University’s Johnson School and a B.S. in Management from Tulane University.
Justin Block
Chief Sales Officer
Justin Block leads revenue development, strategic partnerships, and commercial execution for Frintz®, with a focus on advertiser growth and scalable go-to-market initiatives.
His background spans enterprise payments, commercialization strategy, and operational scaling across both established institutions and growth-stage companies. Before Frintz®, Justin held roles at Discover Financial Services and served as Chief Strategy Officer and Chief Operating Officer at a prepaid digital startup.
At Frintz®, he is focused on building advertiser relationships, expanding partner channels, and driving the company’s commercial growth.