We didn't improve advertising. We reimagined where it belongs.

Frintz® is the platform that gives consumers free, high-quality photo prints delivered to their homes, and gives brands a more meaningful, more welcomed place to be seen.

The Frintz® Story

Bill Testa spent more than 40 years building businesses at the intersection of printing, marketing, and technology. Frintz® began with a simple question born from those years of experience: what if the photos people love taking every day could become something more valuable in the real world?

That question led to a patented solution, key partnerships, and the creation of something genuinely new: a platform that transforms digital memories into physical prints delivered to the home, and in doing so, creates an entirely new advertising experience.

By combining printing expertise, proprietary innovation, and a deep understanding of how people engage with photos, Frintz® built a new category of media designed for today’s attention economy: consumer requested, advertiser-funded, and welcomed into the home.

I wanted to create something bigger than myself,  something that made a lasting impact on the world, not just the industry.”

Our goal has been clear from the start: make it easy for people to enjoy the photos they care about and help brands reach them in a format designed to be opened, handled, and seen.

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Recognition

Leadership

Bill Testa

Founder & Chief Executive Officer

Bill Testa is the founder and CEO of Frintz® and president of DirectMail 20/20, its parent company. Throughout his career, he has focused on bringing together printing, technology, and marketing to solve problems in new ways.

As CEO, Bill leads the company’s long-term vision, strategic partnerships, intellectual property development, and commercialization efforts. His work has centered on building a platform that creates value for consumers, advertisers, and distribution partners alike.

Beyond Frintz®, Bill has remained deeply committed to his community. He has served as president of the Greece Rotary Club, served on the board of directors for the YMCA of Greater Rochester, and coached youth soccer for more than 30 years. He was recognized as Monroe County’s Youth Advocate of the Year for his work with young people.

He holds a B.S. in Technology Education from SUNY Oswego.

Don Shiers

Chief Financial Officer

Don Shiers leads financial planning, analysis, and reporting for Frintz®, working closely with the CEO on strategy, capital planning, and growth.

Before joining Frintz®, Don was a Senior Vice President at Paramax Corporation, an investment banking firm specializing in strategic sell-side transactions, where he advised on valuations, M&A, and consulting engagements. Earlier, he served as Director of Corporate Business Development at Eastman Kodak Company, where he participated in domestic and international acquisition, divestiture, and joint venture transactions and held operational roles in strategic planning, production and inventory management, and information systems.

He holds a bachelor’s degree in Mathematics and Physics from Boston College.

Miriam Kendall

Chief Marketing Officer

Miriam Washington Kendall leads growth strategy, go-to-market planning, brand development, and customer acquisition for Frintz®.

A three-time startup CMO with more than 20 years of experience, Miriam has built brands and developed differentiated growth strategies across high-growth startups and established consumer brands. Her background spans DTC and B2B marketing, performance marketing, CRM, brand strategy, and commercialization.

Prior to Frintz®, Miriam served as CMO at Nanit, the leader in smart baby monitors; CMO at MakeSpace, where she helped grow the business from 4 to 31 markets in under two years; and CMO at luxury Italian retail brand, M.Gemi. She also led Global CRM and North America DTC Digital Marketing at Under Armour. Earlier in her career, she worked with leading consulting companies, such as Peppers & Rogers Group, Wunderman, and Ernst & Young, advising Fortune 500 clients including Microsoft, Ford, Nordstrom, and Citigroup.

Miriam is also a co-founder of Kairos Growth Advisors and a contributing author to the Amazon Top 10 business book Managing Customer Relationships: A Strategic Framework.

Patrick Fitzgerald

Chief Product Officer

Patrick Fitzgerald leads product strategy, user growth, and platform development for Frintz®, translating the company’s vision into a scalable product and audience
experience.

Patrick brings deep experience building digital products and revenue-driven platforms across media, subscription, and consumer-facing businesses. He has held senior product and growth roles at SiriusXM, CNN, NFL Game Pass International, and The Action Network, with a consistent focus on growing audiences and revenue through product innovation and go-to-market execution. At SiriusXM, he drove a 35% lift in email open rates and a 60% lift in click-through rates.

He holds an MBA from Cornell University’s Johnson School and a B.S. in Management from Tulane University.

Justin Block

Chief Sales Officer

Justin Block leads revenue development, strategic partnerships, and commercial
execution for Frintz®, with a focus on advertiser growth and scalable go-to-market
initiatives.

His background spans enterprise payments, commercialization strategy, and operational scaling across both established institutions and growth-stage companies. Before Frintz®, Justin held roles at Discover Financial Services and served as Chief Strategy Officer and Chief Operating Officer at a prepaid digital startup.

At Frintz®, he is focused on building advertiser relationships, expanding partner channels, and driving the company’s commercial growth.

He holds an MBA from the University of Iowa’s Tippie College of Business and a B.A. in Economics and Political Science from Middlebury College.

Advisors

Gustavo R. Paz-Pujalt, Ph.D.

CEO of Idealurgy, specializing in intellectual property strategy, licensing, and commercialization. With deep experience in online photofinishing and direct mail, Paz-Pujalt holds more than 100 U.S. and international patents and is an inductee of the Kodak Distinguished Inventors Gallery. He previously led Eastman Kodak’s digital imaging penetration strategy in emerging markets and served as director of technology at IPValue Management, co-founded by Goldman Sachs, the Atlantic Group, and the Boston Consulting Group. He holds a Ph.D. in physical chemistry from the University of Wisconsin-Milwaukee and executive education credentials from Wharton, MIT-Sloan, and MIT’s Center for Advanced Materials.

Shijie Wan, Ph.D.

Founder of Eastman Kodak’s China Research and Development Center, which he led for 20 years. Wan holds six U.S. patents in digital imaging and was a key developer of the GEN I Kodak Picture Kiosk with 150,000 installations worldwide. He served as vice president of Kodak’s Software & Solutions Division and as an advisor to the Shanghai Municipal Government’s Science and  technology Committee. He holds a Ph.D. in Computer Science from the University of Regina, Canada.

Elena Fedorovskaya, Ph.D.

Paul and Louise Miller Distinguished Professor at the School of Media Sciences at Rochester Institute of Technology. She holds 30 U.S. patents, is an inductee of the Kodak Distinguished Inventors Gallery, and previously led human-centered imaging research at Eastman Kodak Research Labs. Her work focuses on human behavior, cross-media publishing, and image quality, including eye tracking and user-behavior recording. She holds a Ph.D. in Psychophysiology from Lomonosov Moscow State University.

John G. Testa

Five-term Westchester County Legislator and former mayor of Peekskill, N.Y. A retired educator with 33 years of teaching technology, graphic design, photography, and printing, Testa is also the former owner of GraphTech Graphics and Design and president of The Testa Group, LLC. He is president of the Lincoln Depot Museum and recipient of the Westchester Arts Council’s “Advancing the Arts in Westchester Award” & He holds bachelor’s and master’s degrees in technology from SUNY Oswego and City College, and is an inductee of Epsilon Pi Tau.

Todd Bernhard

Founder of NoTie.com and developer of more than 100 apps with over six million downloads, many focused on assisting people with disabilities. His work has earned awards from AARP, BestAppEver, Digital Hollywood, Startup Weekend, and Verizon. He is a contributing editor of iPhone Life Magazine and a speaker at the Consumer Electronics Show and the App Developers Conference. He holds a degree in Electrical and Computer Engineering from Carnegie Mellon University.

What People Are Saying

Frintz® is incredibly unique. It’s a powerful and innovative solution for consumers and businesses. They deliver the highest quality prints for free from your phone to your mailbox with offers specifically designed for you. Frintz® advertisers can count on 100% open rates vs the industry standard of only 1-2% and at a cost that’s lower than traditional direct mail. It’s fun to see a great idea grow. Frintz® is reinventing marketing, connecting people with their most treasured experiences.”

Buell Duncan, LP, Iron Gate Capital

I’m signing on as an advertiser because Frintz® reaches my target audience via direct mail with a 100% open rate. I can’t get that anywhere else.”

John Adams

Frintz® is a game changer!”

United States Postal Service

I’ve taken a deep dive into the multi-faceted ROI Frintz® offers its customers and, frankly, I’ve never seen anything like it. Every constituent involved in the Frintz® program wins. Show me another customer retention, advertising and revenue generation tool that offers a 100% open and impression rate. I’ve never seen anything like this and am excited to present it to my clients.”

Aaron Bakken

Phenomenal product! We are excited to be partnering with Frintz® nationally.”

National Independent Soccer Association

Giving Back

At Frintz®, giving back isn’t an afterthought, it’s personal. Our CEO Bill Testa lost both parents to cancer while he was in college. That experience drives Frintz®‘s ongoing commitment to breast cancer research and its support of organizations working to protect more families from that same loss.

Bill has also coached youth soccer for more than 30 years. From that front-row seat, he witnessed the challenges young people face, especially those with intellectual disabilities. Frintz® is committed to  supporting programs that help these children pursue their dreams, on and off the field.

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