Reach Greater Rochester & the Western Finger Lakes at Home.
Put your brand alongside photo prints local consumers choose to have delivered to their homes for free across Greater Rochester and the Western Finger Lakes.
~1.1M
Regional Population.
~430K
Households.
~25%
Households with children.
~38
Approx. Median age.
MAKE A LASTING IMPRESSION
Your Ad Arrives With Something They Wanted.
Frintz® turns consumer-requested photo prints into a different kind of advertising experience.
Reach participating partner communities with one consistent campaign without building separate creative for every local audience.
GREATER ROCHESTER + WESTERN FINGER LAKES
Regional Reach. Local Relevance.
Greater Rochester + the Western Finger Lakes brings together urban, suburban and surrounding communities across the 144, 145 and 146 ZIP-code regions, giving advertisers the ability to build visibility across a broad regional market while staying locally relevant.
Multiple Local Partners. One Regional Collection. Frintz® works with trusted organizations throughout Greater Rochester and the Western Finger Lakes to introduce the free-photo experience to their communities.
THE FRINTZ® ADVANTAGE
Why Frintz® Works Here.
Requested, Not Random
The packet starts with the consumer, not the advertiser.
Personal Context
Your brand appears beside photos tied to real moments, people and experiences.
Built for Response
QR codes, offers and campaign-specific calls to action can connect the physical experience to measurable action.
A RELEVANT, ENGAGED AUDIENCE
Built for the Businesses People Use Where They Live.
Family Dining & Experiences
Local restaurants, activities and destinations.
Health & Wellness
Products and services for healthier households.
Home Services
Trusted local professionals for everyday needs.
Retail & Gifting
Local shops, essential purchases and gifting.
Education & Community
Schools, programs and community resources.
Travel & Local Attractions
Regional destinations and experiences.
Each Frintz® Packet Includes
- Photo prints selected by the consumer.
- Advertiser messaging alongside the selected photos.
- QR-code capability for engagement and response.
- Delivery directly to participating households across the region.
SIMPLE, FLEXIBLE OPTIONS
Choose How Your Brand Shows Up.
Front
$0.50 per placement
2,500 packets — $1,250
5,000 packets — $2,500
Your message on the front of the advertiser portion of the card.
Back
$0.25 per placement
2,500 packets — $625
5,000 packets — $1,250
Your message on the back of the advertiser portion of the card.
Full Card
$0.70 per placement
2,500 packets — $1,750
5,000 packets — $3,500
Use both sides of the advertiser portion of the card for more space to tell your story, present an offer, and drive action.
Want to stand out even more? Limited premium placements are available.
CREATIVE SUPPORT INCLUDED
Have Creative? Great. Need Help? We Can Build It.
You do not need to arrive with finished Frintz® creative. Start with whatever you already have.
Ready-To-Go-Creative
Send us your finished ad and we'll prepare it for the Frintz® format.
Existing Campaign
Send us an ad or campaign you're already running and we can adapt it for Frintz®.
Need Something Built?
Send us your logo, images, offer, and basic information and our team can develop the creative with you.
You approve all creative before it goes to production.