Advisors

Bill Testa

President and Chief Executive officer

Bill Testa drives all aspects of Frintz, including partnerships and global expansion. He also is president of DirectMail 20/20, the parent company of flagship product Frintz, as well as president and CEO of The Testa Group, an umbrella company for a number of business ventures. As a printing and marketing entrepreneur for more than 30 years, his ideas and achievements consistently place him at the cutting-edge of industry practice – with a respected reputation as an effective leader with a “lead by example” work ethic. Testa served as president of the Greece Rotary Club for several years and on the board of directors for the YMCA of Greater Rochester. A lifelong athlete, he has coached youth and high school soccer programs and teams for more than 20 years, which earned him the honor of Monroe County’s “Youth Advocate of the Year.” Testa earned a bachelor’s degree in Technology Education, with concentrations in Printing and Business, from SUNY Oswego.n

Gustavo R. Paz-Pujalt, Ph.D.

Gustavo Paz-Pujalt is CEO of Idealurgy, which specializes in concept and business development, including intellectual property strategy, licensing, and commercialization. He possesses several years of experience in the online photofinishing and direct-mail fields, resulting in a vast intellectual property portfolio and multitude of business successes. He holds more than 100 U.S. and international patents, has been published in numerous peer-reviewed publicatis, and is an inductee of the Kodak Distinguished Inventors Gallery.

He led Eastman Kodak Company in the development of a penetration strategy for digital imaging technologies in emerging markets and led the concept development and invention of imaging technologies for the aerial remote sensing market. Paz-Pujalt also served as director of technology of IPValue

Management, which was co-founded by Goldman Sachs, the Atlantic Group, and the Boston Consulting Group.

He holds a Ph.D. in physical chemistry, with a concentration in physics, from the University of Wisconsin-Milwaukee. He also has technology, business, leadership, and finance executive education certificates from The Wharton School, MIT-Sloan School, and MIT’s Center for Advanced Materials.

Shijie Wan, Ph.D.

Shijie Wan established Eastman Kodak Company’s China Research and Development Center, managing the center for 20 years from 1998 to 2018. He holds six U.S. patents in digital imaging systems and was a key developer for GEN I Kodak Picture Kiosk, with 150,000 installations worldwide. He also was vice president of Kodak’s Software & Solutions Division worldwide and an advisor to the Shanghai Municipal Government’s Science and Technology Committee.

Additional Kodak leadership positions include director of Digital Product Marketing in Shanghai, China; manager of Kodak’s Digital Systems Business Developnent in Hong Kong; and a senior research scientist at Kodak’s U.S. Research Labs in Rochester, N.Y. Wan has been published in top magazines (IEEE, ACM) and holds a bachelor’s degree in mathematics from Wuhan University, China, and a Ph.D. in Computer Science from University of Regina, Canada.

Todd Bernhard

Todd Bernard is the founder of NoTie.com and developer of more than 100 apps with more than six million downloads. Many of his apps focus on assisting those with disabilities. His apps have won awards from AARP, About.com, BestAppEver, Digital Hollywood, Startup Weekend, and Verizon. He is a contributing editor of iPhone Life Magazine and has spoken at industry trade shows, including the Consumer Electronics Show and the App Developers Conference. Bernard holds a bachelor’s degree in Electrical Engineering and Computer Engineering from Carnegie Mellon University.

Elena Fedorovskaya, Ph.D.

Elena Fedorovskaya is the Paul and Louise Miller Distinguished Professor at the School of Media Sciences at the Rochester Institute of Technology. She holds 30 U.S. patents and is an inductee of the Kodak Distinguished Inventors Gallery, having previously worked with human-centered imaging and computing for Eastman Kodak Research Labs. Her scholarly focus is human behavior, cross-media publishing, and communication. Among the range of methodologies for her human-centered research is eye tracking and user-behavior recording. She has developed models and algorithms for predicting subjective image quality and preferences of digital images. Fedorovskaya is an active member of Information Systems and Technology, International Society for Optics and Photonics, American Association for the Advancement of Science, Association for Computing Machinery, and Special Interest Group of Computer Human Interaction.

She holds a Ph.D. in Psychophysiology and master’s degrees in applied mathematics and psychology from Lomonosov Moscow State University in Russia. She also was a postdoctoral fellow in Sweden and the Netherlands, studying image and color perception.

Don Sheirs

Chief Financial Officer

Don is responsible for financial planning and analysis. He monitors cash flow, and provides management reporting of progress versus the forward financial plan. Don works closely and collaboratively with the CEO, including consulting on strategy. He also maintains banking and accounting relationships. Prior to joining Direct Mail 20/20, Don was a Senior Vice President at Paramax Corporation, an investment banking firm focused on strategic sell-side transactions. He was active in all phases of sell-side, buy-side, valuation, and consulting projects. Prior to Paramax, Don was a Director of Corporate Business Development at Eastman Kodak Company. At Kodak, he participated in numerous domestic and international acquisition, divestiture, and joint venture transactions. Don also held operational roles at Kodak including in information systems, production and inventory management, and strategic planning. He holds a bachelor’s degree in Mathematics and Physics from Boston College.

John G. Testa

John G. Testa is a five-term Westchester County Legislator and minority leader for the legislature’s board, previously serving as mayor of the city of Peekskill, N.Y. from 2002 to 2007. He a retired teacher (33 years) of technology and social studies, focusing on graphic design, publishing, photography, and printing. He is also the former owner of GraphTech Graphics and Design and is the president of The Testa Group, LLC. Testa has worked to preserve local historical structures, including the Lincoln Depot, Peekskill’s original train depot where President-Elect Abraham Lincoln addressed the community in 1861. He is currently president of the Lincoln Depot Museum. Testa actively supports the arts, including the construction of the Peekskill Art Lofts, the establishment of the Hudson Valley Center for Contemporary Art, and the complete restoration of the Paramount Center for the Arts, originally a 1930s movie house. For his work, he was honored by with the Westchester Arts Council with the “Advancing the Arts in Westchester Award.” Testa received a bachelor’s degree in technology from SUNY Osweg and was inducted into Epsilon Pi Tau, the International Honorary Fraternity of Technology. He earned a master’s degree in technology from City College.