The Frintz Team




Bill Testa

President and Chief Executive Officer of Frintz™, he drives all aspects of Frintz™ business including partnerships and global expansion.

Bill is also the president of DirectMail 20/20 parent company of flagship product Frintz™

A printing and marketing entrepreneur for more than 30 years, Bill’s ideas and achievements consistently place him at the cutting-edge of industry practice. He has a reputation as an effective leader with a “lead by example” work ethic.

Bill is also President and CEO of The Testa Group, an umbrella company for a number of business ventures.

Bill’s lifelong commitment to improving his Rochester, N.Y. community includes serving as president of the Rotary Club, serving on the board of directors of the YMCA, supporting and coaching youth soccer programs, and building a community sports park. In 2011, he was named “Youth Advocate of the Year” by Monroe County.

Bill earned a B.S. in Technology Education, with concentrations in Printing and Business, from SUNY Oswego.

Michael Beebe

Director of Business Development

Mike evaluates, develops and manages relationships with other companies that help multiple areas of DirectMail 20/20 achieve their respective missions.

With a history of working in the financial services industry, Mike is focused on entrepreneurship. He has skills in portfolio management, budgeting, customer service, strategic planning as well as business management, marketing, and support services.

Mike has a B.S. in Management Science from SUNY Geneseo.




Shaun Carr

Director of Strategic Accounts

Shaun works with firms identified as strategic partners for Frintz™.

Shaun has more than 15 years of experience as a digital marketing specialist. He uses business analytics to create complex digital marketing solutions for enterprise and mid-market firms.

Before joining the Frintz team, Shaun cofounded New Classics, Inc., FCR Software and, most recently (in 2015), Market8020, Inc. He increased Market2080’s market share and revenue using a variety of digital marketing approaches.

Shaun earned a B.S. in Business Management and Entrepreneurship from Babson College.



Michael A. Lehmann

Director of Operations

Mike is responsible for Frintz’s operations including manufacturing, fulfillment processes, supply chain, and purchasing. Mike is also Director of Operations and Project Management at Direct Mail 20/20.

He has extensive experience in commercial printing management including strategic planning, process systems development, refinement and strategy, and research and development using emerging technologies within commercial printing platforms.

Mike was president and CEO of UPSTATE LITHO, INC. from 1985 to 2004 and held important positions at Radiant Label Company, Cohber Press, G.M. DuBois, and Corning Inc.

Mike has a B.S. in Industrial Education, with an emphasis in Printing Trades, from Western Michigan University. He completed Master of Science work (ABT) in Printing Technology at the Rochester Institute of Technology.


John E. Dyer

Brand Manager

John is responsible for maintaining Frintz’s design and brand standards across all operations.

John is also an Adjunct Professor in the College of Art and Design at Rochester Institute of Technology. He teaches design in the School of Art and in the School of Design. His teaching includes traditional graphic design, web & UI design as well as motion and 3D design.

John started his career in 1985 at ArcTan Graphic Arts, the first computer graphics firm in Rochester, New York. In 1987, he moved to Eastman Kodak Company’s Research Labs as a graphic designer and photographer. At Kodak he worked with leading technology in both the photographic and graphic arts industries. John was also involved in developing design standards that were applied across Kodak.

John has a B.S. in Graphic Design from the Art Institute of Pittsburgh and an M.F.A. in Visual Communications Design from the Rochester Institute of Technology.

Todd Bernhard

Todd is the founder of and is a bestselling developer of more than 100 apps with more than six million downloads. Many of his apps focus on assisting those with disabilities. His apps have won awards from AARP,, BestAppEver, Digital Hollywood, Startup Weekend, and Verizon.

Todd is a contributing editor of iPhone Life Magazine and has spoken at industry trade shows including the Consumer Electronics Show and the App Developers Conference.

He has a B.S. in Electrical and Computer Engineering from Carnegie Mellon University.




Elena Fedorovskaya, Ph.D.

Elena is the Paul and Louise Miller Distinguished Professor at the School of Media Sciences at the Rochester Institute of Technology. Her scholarly focus is on human behavior, cross-media publishing and communication. Her work includes obtaining, organizing and using personal preference data, and evaluation and management of and interaction with content in multiple forms of media, including social media. She uses a range of methodologies for her human-centered research including lab experiments, ethnographic field studies, usability studies, interviews, surveys, user profile and use scenario development, eye tracking and other user behavior recording.

Before joining RIT, Elena was at Eastman Kodak Research Labs, working on human-centered imaging and computing. She concentrated on behavioral analysis and modeling of perceptual, cognitive and emotional characteristics of human experience in relation to images and imaging systems. She developed models and algorithms for predicting subjective image quality and preferences of digital images. In addition, Elena created user experience concepts for novel usage of images and multimedia collections. She has 30 U.S. patents and numerous publications. Elena was inducted into the Kodak Distinguished Inventors Gallery “for continued achievement in proprietary technology of potential benefit to Eastman Kodak Company and its customers.”

Elena has a Ph.D. in Psychophysiology and M.S. degrees in Applied Mathematics and Psychology, all from Lomonosov Moscow State University in Russia. She was a postdoctoral fellow in Sweden and the Netherlands studying image and color perception. Elena is an active member of Information Systems and Technology, International Society for Optics and Photonics, American Association for the Advancement of Science, Association for Computing Machinery, and Special Interest Group of Computer Human Interaction.

Gustavo R. Paz-Pujalt, Ph.D.

Gustavo is CEO of Idealurgy, which specializes in concept and business development including intellectual property strategy, licensing and commercialization. Gustavo has many years of experience in the online photofinishing, direct mail and social media fields, resulting in a vast intellectual property portfolio and multiple business successes.

Previously, Gustavo was Director of Technology of IPValue Management, which was co-founded by Goldman Sachs, the Atlantic Group and the Boston Consulting Group. He also led Eastman Kodak Company in the development of a penetration strategy for digital imaging technologies in emerging markets and led the concept development and invention of imaging technologies for the aerial remote sensing market. He holds more than 100 U.S. and international patents and numerous peer-reviewed publications.

In 1995 Gustavo was inducted into the Kodak Distinguished Inventors Gallery “for continued achievement in proprietary technology of potential benefit to Eastman Kodak Company and its customers.”

Gustavo holds a Ph.D. in Physical Chemistry with mention in Physics from the University of Wisconsin-Milwaukee. He also has technology, business, leadership, and finance executive education certificates from The Wharton School, MIT-Sloan School, and MIT’s Center for Advanced Materials

Don Shiers

Don is a senior vice president at Paramax Corporation, an investment banking firm focused on strategic sell-side transactions. He is active in all phases of sell-side, buy-side, valuation and consulting projects. He has participated in 20 projects at Paramax since 2012 with more than half being sell-side transactions.

Before joining Paramax, Don was a director of corporate development at Eastman Kodak Company. At Kodak, he developed extensive skills and insights in mergers and acquisitions. He processed more than 50 completed domestic and international acquisition, divestiture, and joint venture transactions that frequently included carve-out “strings.” Don also held operational roles at Kodak including in information systems, production and inventory management, and strategic planning.

Don holds a B.S. in Mathematics and Physics from Boston College. He is a registered Investment Banking Representative and holds FINRA Series 62, 63, and 79 licenses.


John G. Testa

John Testa is a five-term Westchester N.Y. County Legislator and minority leader for the legislature’s board. Before joining the county legislature, he was a city of Peekskill N.Y. councilman and its mayor from 2002 - 2007

John is also a retired teacher (33 years) of technology and social studies, focusing on graphic design, publishing, photography and printing. He is also the former owner of GraphTech Graphics and Design and is the president of The Testa Group, LLC.

John has worked to preserve local historical structures and promote local history, including the preservation of the Lincoln Depot, Peekskill’s original train depot where President-Elect Abraham Lincoln addressed the community in 1861. He is currently president of the Lincoln Depot Museum.

John is active in his support for the arts, which includes the construction of the Peekskill Art Lofts, the first newly constructed live/work co-ops in N.Y. State in more than 100 years; the establishment of the Hudson Valley Center for Contemporary Art; and the complete restoration of the Paramount Center for the Arts, originally a 1930s movie house. He received the “Advancing the Arts in Westchester Award” from the Westchester Arts Council.

John received a B.S. in Technology from SUNY Oswego and was inducted into Epsilon Pi Tau, the International Honorary Fraternity of Technology. He earned an M.S. in Technology from the City College of New York.

Shijie Wan, Ph.D.

Shijie established Eastman Kodak Company’s China Research and Development Center in 1998 and continues to manage the center till August 2018. He was also vice president of Kodak’s Software & Solutions Division worldwide and an advisor to the Shanghai Municipal Government’s Science and Technology Committee.

Shijie was director of Digital Product Marketing for Kodak in Shanghai, China, manager of Kodak’s Digital Systems Business Development in Hong Kong, and a senior research scientist at Kodak’s U.S. Research Labs in Rochester, N.Y.

He holds six U.S. patents in digital imaging systems and was a key developer for GEN I Kodak Picture Kiosk, with 150,000 installations worldwide.

Shijie has a B.S. in Mathematics from Wuhan University, China, and a Ph.D. in Computer Science from University of Regina, Canada, with publications in top magazines (IEEE, ACM).


David DiProsa

Sales Representative

David has built a successful career based on marketing strategy, creativity and relationship building.

David began his advertising and sales career in 1990 as an account executive at WHAM-TV 13 in Rochester N.Y.  He became the station’s national sales manager leading teams in New York City, Chicago, Boston, Los Angeles and other cities around the United States. David was promoted to the director of sales and held that position for 15 years. In his 26 years of television ad sales experience, he was at the forefront of online advertising.

David has a B.S. in Business Administration from St. Bonaventure University.

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Patent No.: US 8,412,602 B2, US 10,248,972 B2, other patents pending.

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